If you’re in the beginning stages of opening your brick-and-mortar business, then congratulations! You are about to embark on a wonderful, exciting business opportunity like no other! If you need some support or guidance on just what you should have for your business to be a success, here are some starting points.
Starting a Brick & Mortar Business?
Have an actionable, realistic business plan
When you are starting out, having an action-based and realistic business plan is critical. You must know that the goals that you’re going after are actually going to be actionable and attainable within your timeframe. This also helps you to see what the pathway to success is going to look like.
Start planning your grand opening early
Your grand opening is a big deal since it’s your first professional opportunity to show the world who you are. This is going to be how you hook a potential customer’s interest and then keep it there, purchase after purchase. Planning that grand opening takes time, diligence, realistic expectations, and more. Make sure you plan it really early so that there’s no scrambling last minute.
Have a professional sign ready to go
Your sign is your business’ calling card. You’ll want a professional, modern, and well-designed sign to help you advertise your new business to the passers-by. Don’t settle for something that is cheap and old-fashioned. Go for top professionalism with effective use of color and design to draw in a customer’s attention. Match your business card in theme, color, and overall feel.
Have a solid foundation in marketing your business
Marketing your business means focusing on a lot of important details that bring the right clientele through your doors. This means understanding what your target market is, what demographic they are, and how to use marketing effectively for their benefit.
You’ll also want to try classic bricks-and-mortar marketing as well as digital marketing since many potential customers are going to find out about you online before they’d walk by your new storefront! A bricks-and-mortar store doesn’t have to only rely on bricks-and-mortar marketing, after all.
Pick good staff members / employees
This is important but often overlooked. Many people try to hire staff as cheaply as possible. This means understaffing and low salaries. However, the most common reasons for high turnover are feeling burnt out from being understaffed and a low wage. If you hire a reasonable amount of staff and at a decent living wage, you’ll find that you’ll get better employee loyalty.
This directly correlates to happier customers and a better business representation by staff members who actually, you know, what to be there and help your business succeed! Good employees start with proper treatment from you, as the business owner.
There’s no rule that you can’t profit in a brick-and-mortar business, even in this digital-focused world and the immense amount of online stores. However, you will want to take a modern and focused approach to your first few days, weeks, and months so that you can take advantage of the waiting marketplace out there. These tips and tricks will help you make the best professional impression for your business’s sake.
Let Bay Area Signs & Electrical help with your sign design, fabrication and installation needs. Call us at (713) 899-5417 today.